Lessons in Quality:
UXD (user experience design) POV:
1940s: WWII: Perfect performance by U.S. military is Essential! However,
Pilots were crashing new aircraft at alarming rates. People were suggesting technology had become too advanced for humans. The Air Force studied 4063 pilots. The shocking truth they discovered:
The cockpit, designed for the “average” pilot,
Fit Exactly NO ONE.
Like most companies today: CEOs think they can lead an organization using a dashboard of blended averages. But, the real problem:
There is a good chance your organization is NOT user friendly.
There is a better chance you don’t even know who the real user is.
I work referral-preferred with those who suspect their growth is being constrained by system design — not effort.
Most of my work begins with a quiet introduction. If someone you trust thinks this conversation is worth having, I am happy to connect.
All I ask is that you (CEO) first watch this presentation: If this makes sense…
Next step:
- What kind of multiple could your company yield?
- How would an investor rate your business?
- Do you trust your system?
- Acquisition Readiness Test:
Let’s take an unbiased peek:
434.409.9081
P.S. The problem was not the pilots. The problem was the design.
(1940s aircraft design was mechanistic. It gave consideration to every working part of the system, except its biological part. It was NOT Human-Centered: Exactly like 94% of our organizations!)
“Every business operates perfect according to its design. If you don’t like the results, the design is the place to look.”
How else do you deliver and create improvements in Quality? Innovation? Optimization?
Design your system!