Lesson in Quality:
UXD (user experience design) POV:
1940s: WWII: Perfect performance by U.S. military is critical! However,
Pilots were crashing new aircraft at alarming rates. Some people suggested technology had become too advanced for humans to handle. The Air Force ran a massive study. The shocking truth they discovered:
The cockpit, designed for the “average” pilot,
Fit Exactly NO ONE.
Most CEOs think they can navigate using a dashboard of blended averages. But the truth is:
There is a good chance your organization is NOT user friendly.
There is a better chance you don’t even know who the real user is.
I work referral-preferred with those who suspect their growth is being constrained by system design — not effort.
Most of my work begins with a quiet introduction. If someone you trust thinks this conversation is worth having, I am happy to connect.
All I ask is that you first watch this presentation: If this makes sense…
Next step:
Reach out:
[email protected]. 434.409.9081. Connect on LinkedIn:
Or scan this for my contact information:
P.S. The problem wasn’t the pilots. The problem was the design.
“Every business operates perfect according to its design. If you don’t like the results, the design is the place to look.”