Systems Design: For increasing organizational capacity. By improving the systems behind the work.
Companies everywhere have systems that work against their own goals. This is insane. That is why we offer CEOs:
Do you (should you) trust your system?
We also provide Process Mapping and Systems Design for companies with 10-200 people.
Resulting in more clarity, visibility, documentation, identified opportunities, and less dependence on key individuals.
In just 8-9 hours, we grow company capacity 10-20%.
Using the M4 method: Map → Measure → Manage → Mobilize:
Live in one day, or 90-minute virtual sessions: We’ll map your current system. Come up with a game plan to (continually) improve it. Share war stories. Engage in structured dialog. Explore management theory. Mobilize your people. Pivot towards world-class operation.
I work referral-preferred with those who suspect their growth is being constrained by system design — not effort.
Most of my work begins with a quiet introduction. If someone you trust thinks this conversation is worth having, I am happy to connect. What I do;
I help businesses reduce (operational) friction and increase (scalable) capacity by improving the systems behind the work.
If you are CEO or founder, when ready to begin:
Book your 5-min Systems Check. (10 Questions only you can answer)
Meet Parker:
I ask the questions most organizations never think to ask:
Is there disjunction between a company’s goals and its activities? How does work actually flow through the system – and can you see it? Where is value lost? What problems are being created by the process itself?
I help companies under $200M uncover operational blind spots, map critical processes, and design quality into the system — creating greater capacity, smoother operations, and more predictable outcomes.
Are you afraid of contrarian ideas?
I hope this marinates:
A Lesson in Quality:
UXD (user experience design) POV:
1940s: WWII: Perfect performance by U.S. military is Essential! However,
Pilots were crashing new aircraft at alarming rates. People were suggesting technology had become too advanced for humans. The Air Force studied 4063 pilots. The shocking truth they discovered:
The cockpit, designed for the “average” pilot,
Fit Exactly NO ONE.
Not a single pilot.
Fast forward to today:
Most CEOs think a dashboard of easily manipulated aggregates and blended averages is helpful. But the truth is, this blinds them to the real problem (facing quality output):
There is a good chance; your organization is NOT user friendly.
There is a better chance; you don’t even know who the real user is.
1940s aircraft design was mechanistic. It gave consideration to every working part of the system – except the biological! To the engineers focusing on the jet, the cockpit was an afterthought: Aircraft was NOT user-friendly:
Much like 94% of companies here in the entrepreneurial capital of the world.
Can you imagine flying at the speed of sound, maneuvering 9 Gs: Unable to adjust the helmet or seat! Seriously:
Out of the 4063 pilots measured, don’t you think at least 406 of them tried saying something? But to no avail. Why?
It’s the system, not the people.
Quality has to be designed into your process.
Do you know what sparked the American Quality Revolution of the 1980s?
The U.S. had to combat Japanese competition and improve our manufacturing precision. The person leading the charge, was also responsible for the Japanese Economic Miracle:
W. Edwards Deming:
In his bookThe New Economics, For Industry, Government, Education; he shares a quote from Paul Batalden, M.D., 13 November 1990:
“The first step in any organization is to draw a flow diagram. To show how every component depends on others. Then, everyone may understand what his job is. If people do not see the process, they cannot improve it. Anyone needs to see the process as a catwalk, a flow diagram.”
21st Century demands Systems Thinking: That is why we are introducing (AR) Action/ Results maps/ modeling.
For detail on the method, go full screen:
Every business operates perfect according to its design. If you don’t like the results, the design is the place to look.
Design your system:
