Lessons in Quality:
UXD (user experience design) POV:
1940s: WWII: Perfect performance by U.S. military is Essential! However,
Pilots were crashing new aircraft at alarming rates. Some were suggesting technology had become too advanced for humans. The Air Force ran a massive study. The shocking truth they discovered:
The cockpit, designed for the “average” pilot,
Fit Exactly NO ONE.
Today: Most CEOs think they can guide an organization using a dashboard of blended averages. But, the real problem:
There is a good chance the organization is NOT user friendly.
There is a better chance you don’t even know who the real user is.
I work referral-preferred with those who suspect their growth is being constrained by system design — not effort.
Most of my work begins with a quiet introduction. If someone you trust thinks this conversation is worth having, I am happy to connect.
All I ask is that you (CEO) first watch this presentation: If this makes sense…
Next step:
Reach out:
[email protected]. 434.409.9081. Connect on LinkedIn or scan this:
P.S. The problem was not the pilots. The problem was the design.
“Every business operates perfect according to its design. If you don’t like the results, the design is the place to look.”
Design your system!